The Necessity of Using Social Networks in Contemporary Tourism Industry and the Tourist Organization of Serbia
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Abstract
Modern business and everyday life is unthinkable without the use of social networks and e-marketing. There is an unbroken link between the products of the information sector, social networks and everyday business and private communications. Tourism as a service activity is particularly dependent on social networks. Potential buyers of tourism products with just “one click” can book, pay for the service, view the pictures and read comments about the desired destination. Using concrete data and business on National Tourism Organisation of Serbia, the authors point to a growing trend of using social networks in presenting Serbia as a desirable destination. Tourist Organization of Serbia (TOS). TOS uses integrated on-line marketing for promotive activities and targeting marketing campaigns.
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