Retail-based Women Entrepreneurship Entry Model through Small Business Orientation (SBO)

Main Article Content

Md. Rahat Khan
Sanjoy Kumar Roy
Most. Tahura Pervin


Women entrepreneurship converged decades ago through the small business literature. However, the small business orientation (SBO) concept has not been thoroughly and consistently involved in the women entrepreneurship literature. Thus, the aim of the study was to evaluate the opinions of the retail small business women entrepreneurs to learn their entry model towards entrepreneurship practice in Bangladesh, opportunities, and threats, and the future direction of their business. The study was conducted on the in-depth interviews as well as participants and industry observation among the 20 women small retail entrepreneurs. The study constructs an entry model regarding retail-based women entrepreneurship from an emerging economy perspective. The outcomes of this research would play a great role in future research into the field of SBO and women entrepreneurship for emerging economies.

Article Details

Author Biographies

Sanjoy Kumar Roy, Assistant Professor, Department of General Education, City University, Bangladesh

Sanjoy Kumar Roy is working as an Assistant Professor of Statistics in the General Education Department in City University, Bangladesh. He has six journal articles. Sanjoy Kumar Roy received his B.Sc. and M. Sc. in Statistics, Biostatistics, and Informatics from the University of Dhaka, Bangladesh. His major research interests are statistics and biostatistics, human resource management, and marketing. He is also working as a reviewer of various prestigious journals across the globe.

Most. Tahura Pervin, Associate Professor, Dhaka University of Engineering & Technology, Gazipur-1707, Bangladesh

Dr. Most. Tahura Pervin has earned her Ph.D. from the University of Dhaka, Bangladesh, and also working as an Assistant Professor under the Department of Humanities and Social Sciences, Dhaka University of Engineering & Technology, Bangladesh. She is the author of eight national and international journal articles. She earned her BBA and MBA in Accounting from the University of Dhaka, Bangladesh. Her major research interests are strategic issues in business and management.


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