Aspirations Towards Entrepreneurship and Self-awareness Among Young Female Population in the North of Kosovo & Metohija

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Isidora Ljumović
Krsto Jakšić
Ivana Lečovski-Milojkić

Abstract

Encouraging entrepreneurial culture and developing entrepreneurial education are a key factors for the development of modern economies and society as a whole. Although the number of female entrepreneurs is growing, it is still relatively low and one of the ways to achieve the gender balance in the field of entrepreneurship is the entrepreneurial education that will introduce women with the ability of the business venture through the phenomena of education.


The aim of this research is to examine the aspirations and intentions towards entrepreneurship in female undergraduate students and to understand which factors influence students’ entrepreneurial intention and behavior. The survey was conducted among female population of the final years of the University of Priština temporary seated in Kosovska Mitrovica as well as female students of the fourth year of secondary schools in the North of K&M.


 


We find that the half of respondents never engaged in entrepreneurial activities and that one third of them were involved in such activities by helping parents, friends or acquaintances. Female students in North Kosovo&Metohija generally recognize and highly rank qualities such as desire for success, confidence, creativity and initiative as very important for engaging in entrepreneurial activities. Their previous experience and positive attitude towards entrepreneurship are promising factors for the future growth of the number of female entrepreneurs in North K&M.

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References

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