Strategic Management in Women’s Entrepreneurship
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Abstract
Strategic management is a comprehensive approach to managing a company with the aim of its high positioning in the market. Regardless of the level of development, market share and business scope, all aspiring businesses should have a defined strategy. With the help of it, they will be able to plan and organize their activities, and the business moves they make on the "market chessboard" will be tactical, purposeful and, in the final instance, successful. The smallest "figures" in the market competition - entrepreneurs, can gain the most out of this management process. In today's market conditions, male entrepreneurial businesses dominate over women, and this is partly due to the numerous stereotypes that the public, investors, and other market participants have about women's ability to successfully manage entrepreneurial businesses. The conducted research aims to provide insight into the strategic management process in women's entrepreneurship and to increase the awareness of women entrepreneurs about the importance of conducting strategic management activities. The descriptive method, analysis, and synthesis techniques, and a detailed analysis of the content of the available literature by reference authors were used for the preparation of this paper. The result of the research confirmed the attitude that women entrepreneurs who promptly incorporate elements of strategic management into their business have a better chance of gaining a competitive advantage over those who do not do the same.
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