Images of Success of Women Entrepreneurs: The Impact of Religion on Launching, Operating and Sustaining a Business Venture

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Neila Holland


This paper describes an empirical investigation undertaken with the purpose of examining whether religion beliefs and faith impact on the launching and the operations of women’s owned businesses. This qualitative study focused on the women’s perception whether religion, as a major component of culture, played a role in the decision of starting up their business, as well on their testimonials whether this perception influence the way they view their business and the success generated from it.
Twenty six American women business owners participated in this study and were interviewed with a view to examining whether, according to their views, their religious background had any influence on their businesses. The results support the existence of a strong link between religious beliefs and women’s entrepreneurial motives and the findings are consistent with past studies. The women’s testimonials and perceptions demonstrated that their strong tie with religious beliefs and God fosters the desire to be successful with their ventures. In this study, there is support for the idea that, religion, as a robust cultural dimension, does in fact influence these women’s entrepreneurial processes and aspirations.

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