Beyond Access: Entrepreneurial Capabilities and Business Context in Shaping P2P Lending Usage among Women-Led MSMEs in an Emerging Economy
Main Article Content
Abstract
While fintech expansion has reduced formal credit barriers for women entrepreneurs, increased access does not uniformly translate into opportunity-oriented growth. Challenging access-centric assumptions, this study conceptualizes peer-to-peer (P2P) lending usage as a capability- and context-dependent learning process rather than a universal enabler. Drawing on the Resource-Based View and Contingency Theory, the study examines how individual capabilities, financial literacy, entrepreneurial orientation, and digital finance experience and business characteristics jointly shape P2P lending usage and financial performance among women-led MSMEs. Survey data from 185 women entrepreneurs in Central Java, Indonesia, were analyzed using partial least squares structural equation modeling (PLS-SEM). The results show that financial literacy, entrepreneurial orientation, and prior digital finance experience significantly enhance P2P lending usage, while business context complements its use. Urban-based firms exhibit higher usage, whereas culinary enterprises primarily use P2P lending for short-term working capital. Importantly, P2P lending usage positively affects financial performance. The findings highlight that fintech supports women’s entrepreneurial upgrading only when individual capabilities align with contextual business conditions, offering implications for capability-based policy and entrepreneurship education.
Article Details
Issue
Section

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Once the manuscript is accepted for publication, authors shall transfer the copyright to the publisher. If the submitted manuscript is not accepted for printing by the journal, the authors shall retain all their rights. The following rights on the manuscript are transferred to the publisher, including any supplementary materials and any parts, extracts or elements of the manuscript:
- the right to reproduce and distribute the manuscript in printed form, including print-on-demand;
- the right to print prepublications, reprints and special editions of the manuscript;
- the right to translate the manuscript into other languages;
- the right to reproduce the manuscript using photomechanical or similar means including, but not limited to photocopy, and the right to distribute these copies;
- the right to reproduce and distribute the manuscript electronically or optically using and all data carriers or storage media, and especially in machine readable/digitalized form on data carriers such as hard drive, CD-ROM, DVD, Blu-ray Disc (BD), Mini Disc, data tapes, and the right to reproduce and distribute the article via these data carriers;
- the right to store the manuscript in databases, including online databases, as well as the right to transmit the manuscript in all technical systems and modes;
- the right to make the manuscript available to the public or to closed user groups on individual demand, for use on monitors or other readers (including e-books), and in printable form for the user, either via the Internet, online service, or via internal or external networks.
Authors reserve the copyright to published articles and have the right to use the article in the same manner like third parties in accordance with the licence Attribution-Non-Commercial-Non-Derivate 4.0 International (CC BY NC ND). Thereby they must quote the basic bibliographic data of the source article published in the journal (authors, article title, journal title, volume, pagination).
References
[1] Abbasi, K., Alam, A., Brohi, N. A., Brohi, I. A., & Nasim, S. (2021). P2P lending Fintechs and SMEs’ access to finance. Economics Letters, 204. https://doi.org/10.1016/j.econlet.2021.109890
[2] Alnsour, I. R. (2022). Impact of fintech over consumer experience and loyalty intentions: an empirical study on Jordanian Islamic Banks. Cogent Business and Management, 9(1). https://doi.org/10.1080/23311975.2022.2141098
[3] Bajwa, F. A., Fu, J., Bajwa, I. A., & Alsuhaibany, Y. M. (2025). Financing the future: The role of fintech, leadership, and financial competencies in driving sustainable firm performance. Acta Psychologica, 260. https://doi.org/10.1016/j.actpsy.2025.105449
[4] Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17, 99–120.
[5] Burga, L., Gimelli, N., Muradyan, S., Robakowski, A., Miller, M., Rawlins, M., & Snyder, G. (2021). Using Digital Solutions to Address Barriers to Female Entrepreneurship: A Toolkit. www.worldbank.org
[6] Coakley, J., & Huang, W. (2020). P2P lending and outside entrepreneurial finance. European Journal of Finance, 29(13), 1520–1537. https://doi.org/10.1080/1351847X.2020.1842223
[7] Coronel-Pangol, K., Paule-Vianez, J., & Orden-Cruz, C. (2024). Conventional or alternative financing to promote entrepreneurship? An analysis of female and male entrepreneurship in developed and developing countries. International Entrepreneurship and Management Journal, 20(1), 163–187. https://doi.org/10.1007/s11365-023-00906-w
[8] Covin, J. G., & Wales, W. J. (2012). The Measurement of Entrepreneurial Orientation. Entrepreneurship: Theory and Practice, 36(4), 677–702. https://doi.org/10.1111/j.1540-6520.2010.00432.x
[9] Cowling, M., Liu, W., & Zhang, N. (2018). Did firm age, experience, and access to finance count? SME performance after the global financial crisis. Journal of Evolutionary Economics, 28(1), 77–100. https://doi.org/10.1007/s00191-017-0502-z
[10] Cumming, D., Farag, H., Johan, S., & Mcgowan, D. (2022). The Digital Credit Divide: Marketplace Lending and Entrepreneurship. Journal of Financial and Quantitative Analysis, 57(7), 2659–2692. https://doi.org/10.1017/S0022109022000357
[11] Deakins, D., & Bensemann, J. (2019). Does a rural location matter for innovative small firms? How rural and urban environmental contexts shape strategies of agri-business innovative small firms. Management Decision, 57(7), 1567–1588. https://doi.org/10.1108/MD-07-2017-0658
[12] Deekshitha, Gil, M. T., & Oduro Owusu, S. (2026). Strategic orientations and marketing performance among women entrepreneurs: a resource-based view from micro and small enterprises in regional India. Cogent Business and Management, 13(1). https://doi.org/10.1080/23311975.2026.2616551
[13] Dhiman, A., Vasishta, P., & Singla, A. (2025). Women entrepreneurs in the Fintech age: does educational gender equality matter? Journal of Entrepreneurship in Emerging Economies, 1–25. https://doi.org/10.1108/JEEE-03-2025-0131
[14] Fatoki, O. (2012). The impact of entrepreneurial orientation on access to debt finance and performance of small and medium enterprises in South Africa. Journal of Social Sciences, 32, 121–131.
[15] Ferreira, N. C. M. Q. F., & Ferreira, J. J. M. (2024). The field of resource-based view research: mapping past, present and future trends. Management Decision, 63(4), 1124–1153. https://doi.org/10.1108/MD-10-2023-1908
[16] Gonzalez, L. (2023). Financial literacy in for-profit vs pro-social peer-to-peer lending. Managerial Finance, 49(2), 315–337. https://doi.org/10.1108/MF-07-2021-0329
[17] Hair, J. F., Hult, G. T. M. ., Ringle, C. M., Sarstedt, Marko., Danks, N. P., & Ray, S. (2021). Classroom Companion: Business Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R AAWorkbook. https://doi.org/10.1007/978-3-030-80519-7
[18] Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6(1), 1–55. https://doi.org/10.1080/10705519909540118
[19] Junarsin, E., Hanafi, M. M., Iman, N., Arief, U., Naufa, A. M., Mahastanti, L., & Kristanto, J. (2023). Can technological innovation spur economic development? The case of Indonesia. Journal of Science and Technology Policy Management, 14(1), 25–52. https://doi.org/10.1108/JSTPM-12-2020-0169
[20] Karadag, H. (2017). The impact of industry, firm age and education level on financial management performance in small and medium-sized enterprises (SMEs): Evidence from Turkey. Journal of Entrepreneurship in Emerging Economies, 9(3), 300–314. https://doi.org/10.1108/JEEE-09-2016-0037
[21] Kock, N., & Lynn, G. S. (2012). Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations. Journal of the Association for Information Systems, 13(7). http://ssrn.com/abstract=2152644Electroniccopyavailableat:https://ssrn.com/abstract=2152644Electroniccopyavailableat:http://ssrn.com/abstract=2152644
[22] Koomson, I., Martey, E., & Etwire, P. M. (2022). Mobile money and entrepreneurship in East Africa: The mediating roles of digital savings and access to digital credit. SSRN. https://ssrn.com/abstract=4098028
[23] Lestari, E. D., Kurniasari, F., Pratiwi, P. Y., Thilaga, S., & Ooi, B. W. (2025). Empowering women entrepreneurs: the role of financial literacy, inclusion, and access in enhancing MSE’s performance and sustainability via women development program in Indonesia. Cogent Business & Management, 12(1). https://doi.org/10.1080/23311975.2025.2593078
[24] Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance. The Academy of Management Review, 21(1), 135–172. https://doi.org/10.2307/258632
[25] Lusardi, A., & Mitchell, O. S. (2014). The economic importance of financial literacy: Theory and evidence. Journal of Economic Literature, 52(1), 5–44. https://doi.org/10.1257/jel.52.1.5
[26] Mahastanti, L. A., Rita, M. R., & Sitorus, D. S. (2025a). Bridging the Gender Gap in P2P Lending: How Financial and Digital Literacy with Entrepreneurial Orientation Drive MSME Success. Jurnal Manajemen Bisnis, 16(2), 578–602. https://doi.org/10.18196/mb.v16i2.26210
[27] Mahastanti, L. A., Rita, M. R., & Sitorus, D. S. (2025b). Strategi Cerdas UMKM dalam Mengakses P2P Lending. NEM.
[28] McAdam, R., Miller, K., & McSorley, C. (2019). Towards a contingency theory perspective of quality management in enabling strategic alignment. International Journal of Production Economics, 207, 195–209. https://doi.org/10.1016/j.ijpe.2016.07.003
[29] Ministry of Women’s Empowerment and Child Protection. (2025, May). The Minister of Women’s Empowerment and Child Protection (PPPA) Encourages Women’s Economic Independence Through Capital Assistance for MSMEs.
[30] Mishra, S., & Sahoo, C. K. (2025). Does mobile Fintech utilization mediate the relationship between access to finance and sustainable entrepreneurial performance of women entrepreneurs in India? Journal of Enterprising Communities: People and Places in the Global Economy, 1–25. https://doi.org/10.1108/JEC-03-2025-0064
[31] Moray, R., Jain, S., & Kamble, S. (2024). Navigating the Nexus: Women Entrepreneurs Digital Financial Literacy, Perceived Risks and the Technology Acceptance in P2P Lending Platforms. 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), 1, 41–46. https://doi.org/10.1109/ICAICCIT64383.2024.10912344
[32] Muindi, K., & Masurel, E. (2022). Entrepreneurial Orientation and Entrepreneurial Performance among Female Entrepreneurs: Empirical Evidence from Kenya. Journal Women’s Entrepreneurship and Education, (3–4), 7–26. https://doi.org/10.28934/jwee22.34.pp1-26
[33] Najib, M., Ermawati, W. J., Fahma, F., Endri, E., & Suhartanto, D. (2021). Fintech in the small food business and its relation with open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1). https://doi.org/10.3390/joitmc7010088
[34] Novianti, N., Ilona, D., Darmayanti, Y., & Zaitul, Z. (2025). Exploring Fintech Adoption Drivers Among Tourism-Supported Culinary SMEs. Investment Management and Financial Innovations, 22(1), 405–415. https://doi.org/10.21511/imfi.22(1).2025.30
[35] Oh, E. Y., & Rosenkranz, P. (2020). Determinants of Peer-to-Peer Lending Expansion: The Roles of Financial Development and Financial Literacy. The Journal of FinTech, 2(01n02), 2250001. https://doi.org/10.22617/WPS200107-2
[36] OJK. (2024). Statistik Layanan Pendanaan Bersama Berbasis Teknologi Informasi.
[37] Oliveira, R. T. S., Veloso, Y. I. F., Freitas, V., & Freitas de Paula, V. A. (2025). Women Entrepreneurs in the Informal Economy: Challenges and Motivations for Entering the Informal Market. Gender, Work and Organization. https://doi.org/10.1111/gwao.70070
[38] Phillipson, J., Tiwasing, P., Gorton, M., Maioli, S., Newbery, R., & Turner, R. (2019). Shining a spotlight on small rural businesses: How does their performance compare with urban? Journal of Rural Studies, 68, 230–239. https://doi.org/10.1016/j.jrurstud.2018.09.017
[39] Popoola, T. (2025). Scoping Review of the Impact of Financial Literacy Empowerment on the Growth of Female Entrepreneurship in Nigeria. Journal of Women’s Entrepreneurship and Education, (1–2), 129–154. https://doi.org/10.28934/jwee25.12.pp129-154
[40] Rita, M. R., & Nastiti, P. K. Y. (2024). The influence of financial bootstrapping and digital transformation on financial performance: evidence from MSMEs in the culinary sector in Indonesia. Cogent Business and Management, 11(1). https://doi.org/10.1080/23311975.2024.2363415
[41] Rita, M. R., Nugrahanti, Y. W., & Kristanto, A. B. (2021). Peer-To-Peer Lending, Financial Bootstrapping And Government Support: The Role Of Innovation Mediation On Msme Performance. Economic Horizons, 23(3), 247–261. https://doi.org/10.5937/ekonhor2103259R
[42] Rizal, N. A. (2025). Digital Finance and Women Entrepreneurship in Emerging Countries. In G. Anggadwita, L.-P. Dana, V. Ramadani, A. Fayolle, J. Shiroka-Pula, & A. Prasetio (Eds.), Gender in Digital Entrepreneurship : Recent Issues in Emerging Countries (pp. 291–307). Springer Nature Singapore. https://doi.org/10.1007/978-981-95-1148-8_19
[43] Sindhwani, S., & Dhawan, A. (2021). Are Opportunity and Necessity Based Women Entrepreneurs any Different? Multidisciplinary Business Review, 14(1), 108–119. https://doi.org/10.35692/07183992.14.1.10
[44] Soekarni, M., Adam, L., Thoha, M., Sarana, J., Ermawati, T., Saptia, Y., Adityawati, S., Sujianto, & Wibowo, M. (2024). Strengthening financial literacy of smallholder farmers through agricultural fintech peer-to-peer lending: evidence and practical implications. Cogent Social Sciences, 10(1). https://doi.org/10.1080/23311886.2024.2359011
[45] Supardianto, Ferdiana, R., & Sulistyo, S. (2019). The role of information technology usage on startup financial management and taxation. Procedia Computer Science, 161, 1308–1315. https://doi.org/10.1016/j.procs.2019.11.246
[46] Susan, M. (2020). Financial literacy and growth of micro, small, and medium enterprises in West Java, Indonesia. In International Symposia in Economic Theory and Econometrics (Vol. 27, pp. 39–48). Emerald Group Publishing Ltd. https://doi.org/10.1108/S1571-038620200000027004
[47] Tiwasing, P. (2021). Social media business networks and SME performance: A rural–urban comparative analysis. Growth and Change, 52(3), 1892–1913. https://doi.org/10.1111/grow.12501
[48] Tosi, H. L., & Slocum, J. W. (1984). Contingency Theory: Some Suggested Directions. Journal of Management, 10(1), 9–26. https://doi.org/10.1177/014920638401000103
[49] Warokka, A., Setiawan, A., & Aqmar, A. Z. (2025). Key Factors Influencing Fintech Development in ASEAN-4 Countries: A Mediation Analysis. FinTech, 4(2). https://doi.org/10.3390/fintech4020017
[50] Warren-Smith, I., & Jackson, C. (2004). Women creating wealth through rural enterprise. International Journal of Entrepreneurial Behaviour & Research, 10(6), 369–383. https://doi.org/10.1108/13552550410564707
[51] Wu, G., & Peng, Q. (2024). Bridging the Digital Divide: Unraveling the Determinants of FinTech Adoption in Rural Communities. SAGE Open, 14(1). https://doi.org/10.1177/21582440241227770
[52] Xiang, D., Zhang, Y., & Worthington, A. C. (2018). Determinants of the
use of fintech finance among Chinese small and medium-sized enterprises. In 2018 IEEE international symposium on innovation and entrepreneurship (TEMS-ISIE) (pp. 1-10). IEEE.
[53] Zaimovic, A., Omanovic, A., Dedovic, L., & Zaimovic, T. (2025). The effect of business experience on fintech behavioural adoption among MSME managers: the mediating role of digital financial literacy and its components. Future Business Journal, 11(1). https://doi.org/10.1186/s43093-025-00432-x